Millions of viewers tune in to the trials and tribulations of beautiful people on Love Island – it’s given reality TV a new lease for life.
Now Channel 4, in collaboration with Barefaced TV, is set to launch The Beach.
Rather than searching for romance, participants will work towards finding their self esteem – in the nude.
Instead of the near-airbrushed perfection that is the likes of Georgia Steel and co., the six-episode series will feature ‘normal, naked bodies’ in an effort to ‘help fix the nation’s body confidence issues.’